Thursday, September 12, 2013

The Mego Wiz

Wizard of Oz merchandise seems commonplace today but in 1975, when Mego nabbed the toy license it was a huge, hairy deal. The company actually put one of the film's producers on their board of directors and for Toy fair reunited the living cast members, the orders flowed like melted butter.

The remaining cast of the Wizard of Oz with Mego president Marty Abrams.

For more info on the Mego Oz line, check out the Mego Museum.

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