Buy PowerLords or we'll shoot you

I was too old for the Power Lords when they came out but I remember kind of digging their design, they certainly weren't as child friendly as other action figure lines at the time and that appealed to my newly discovered cynicism.

I don't remember the characters in this ad from Toyfair 1984 and go figure, they seem like they're kind of expensive and probably saw a smaller release. Why are those toys always the prettiest?

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Revell invades action figure market with Power Lords

While I had (briefly) "grown out" of action figures by 1983, I still liked to shove my face up against the bakery window so to speak. Revell's Power Lords were probably the most intriguing to me as they were so....uncommercial in their designs.

To be honest, their designs looked almost frightening and appealed to my 12 year old sensibilities.  This article from 1982 (part of a larger piece I'll reveal at a later date) reveals the big plans Revell had for the Power Lords.

Endangered Animals by Revell

I miss the days of figure model kits being easy to find, now it seems that hobby stores on the endangered species list. I try to put together at least a couple of kits a year with my kids