Friday, April 10, 2009

The 1979 Ideal Summer Toys Catalog

Aw yeah, summer's almost here and it's time to take a peek into what Ideal Toys had in store for back yard fun with the 1979 Summer Time Catalog.

Lots of pages of inflatable noveltys such as pools, air mattresses and water wings being modeled by some of the hottest moms ever to grace a suburban cul-de-sac.

Many of these items are licensed featuring characters such asSuperman, Batman, the Barba Pappas (remember them?) Mickey Mouse and Ideal's own Knight of Darkness.

1979 Ideal Summer Time Catalog

Other Ideal Toys related links


Retro Hound said...

i'm particularly smitten by the mom in the yellow bikini.

Jim @ said...

The pools and lounges haven't changed that much in the last 30 years, look very similar to today. I had an inflatable boat from childhood that held air up until the latest several years, they did make them to last.

rob! said...

Top Left Mom on the Lounges page has a real Linda Lovelace quality to her.

Joseph Tages said...

What Retro Hound and Rob said: You guys keep the pools, I'm just fine with that foxy lady in her yellow bikini. Yowza! Even female models looked WAY hotter back in the 70's!!!


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