It's been a while since we honoured Hasbro's Bulletman, that great attempt to make G.I. Joe a little more superheroic that sadly failed. The big B is often maligned unfairly by Joe collectors, particularly the military ones but for many of us 70s kids, he was an incredibly fun toy.
This is Bullet Man as he appeared in Mexico, produced by the Lili Ledy Company.
Below are some vintage newspaper ads from when Bulletman was new.
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