Seeing as it's back to school time, no catalog makes more sense than Diener, who specialized in rubber figurines, erasers and pencil toppers. Essentially the inexpensive toys disguised as School supplies you could sneak into school. Looking at this thing brought a flood of memories to me, as it's an inventory of stuff I forgot I had.
Diener was no stranger to licensing either, they offered Saturday morning favourites such as the Flintstones, New Zoo Revue, Looney Toons, Micky mouse, Yogi Bear, Matchbox Cars and more. The 1975 Diener Catalog is a total back to school flashback.
Our new book Rack Toys: Cheap, Crazed Playthings covers Fleetwood and much more.