While I've seen Underoos in catalogs for years, it's usually just showing the usual Batman and Spider-Man but here's a rare occasion when they feature one of my favourites Aquaman and not only that but they're snubbing the caped crusader!
I wouldn't be a good seventies orientated blogger if I didn't address Underoos every so often. I think I saw my first commercial for these probably during the Superfriends and like a lot of kids, demanded them on the next shopping trip. Of course, they were no where to be found in my area. At least my kids have them now.
I can still remember the first commercial I saw for Underoos, during the Plastic Man cartoon, your underwear could make you Superman, Darth Vader and even the Dukes of Hazzard! I was sold but never saw them in stores growing up (My mum was a "Marks and Sparks" shopper).
As an adult a friend gave me a Shazam! set as a joke. I seem to recall a very tall and thin friend trying the shirt on at a party. My son wears that Shazam shirt to this day.
