Tuesday, January 12, 2016
Mego Introduces the Micronauts
Today we feature the original toy trade catalog given to buyers when Mego launched the Micronauts in February of 1977.
It's a wonderful and rarely seen piece, more after the jump.
Micronauts really was an ambitious and risky gamble for Mego, it's a sprawling toy line with aggressive TV advertising. Luckily kids were drawn to it's combination of Science Fiction Adventure and Construction play. Also, a little movie called Star Wars made the majority of grade school children ravenous for Space toys later in the year. That probably didn't hurt......
My first introduction to the line was a four foot end cap, it was like BOOM! there it was with no warning. I remember being captivated pretty quickly, the Photon Sled was my first purchase.
It's interesting this piece mentions that there were two ranges of commercials, I had wondered about that in our upcoming podcast, which lands this Friday. In it, Jason and myself are joined by Actor/Comedian Chris Tallman and we talk all things Micronauts. I hope you'll check it out.