Just a follow up to last week's post about the late start that Star Wars got toy wise. In the very same toy trade magazine that nonchalantly showcased the photo of Lucas meeting with Kenner execs had this impressive add from Ideal at the very front.
Ideal invaded alright, the company worked very fast to crank out a Star Wars inspired series of action figures using old molds and a brand name "S.T.A.R Team" they used in the late 60s.
The publication date on this magazine is late September (ironically my 7th birthday) that means Ideal got a toy line to market in 90 days. Pretty impressive stuff and don't think people didn't notice,in October a new full page ad appeared in the toy trades.
Scarier than Darth Vader and the Imperial Senate, Fox unleashed their lawyers. It's a battle many would lose but Ideal actually won, seeing as S.T.A.R Team existed prior to 1977. It didn't matter because once Kenner launched real Star Wars, everything else paled and the landscape was forever changed.
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