Friday, November 09, 2012

The 1984 Fleetwood Toy Catalog




Fleetwood Toys was a Rack Toy manufacturer famous for nabbing the hottest licenses from TV and pop culture.

For their 1984 catalog, there were a lot of new faces replacing previous characters "CHiPs" was now replaced with "TJ Hooker", instead of "The Fall Guy" we've got the antics of the "A Team", the Marvel Comics Superheroes are still there but now under the "Secret Wars" banner.

Then there are the surprises, "The Sword and the Sorcerer" was an R rated film but Fleetwood liked the brand so much they offered two pages of toys as well as "Manimal". Sure the critics destroyed it but to Fleetwood, it was worth the gamble that kids would like it.

Click on the images below to see larger pages with descriptions:




The A Team was obviously a license to print money.

One assumes the popularity of He-Man combined with childrens' ability to see R Rated movies on cable/home video influenced the decision to make toys based on "The Sword and the Sorcerer".

Fleetwood 1984 Catalog

And just a reminder, deadline for entry in our Rack Toy contest is tonight at 11pm EST. I've gotten some great ones thus far and now I'm addicted so please join in.



Fleetwood factors heavily in our new book Rack Toys: Cheap, Crazed Playthings.

More Fun from Fleewood

1980 Fleetwood Catalog 1982 Fleetwood Catalog

2 comments:

Jeremy355 said...
This comment has been removed by the author.
Jeremy355 said...

I had the A-Team Copter and the Spider-Man Secret Wars Web Shooter. Cool to see them.

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