By the late 1970s, Ideal Toys had a bit of a problem on their hands. Even though Evel Knievel had fallen out of favour with the public, their stunt cycle toy was still a viable product. The only logical choice was to rebrand the toy, their first attempt was in 1978 with Scare Cycles, a neat concept but not the home run they sought.
In 1980, Team America was born and in a wise marketing move so was a Marvel comic book of the same name.
Ideal (tee hee) Links