Founded in 1970 by Jack Friedman, LJN was one of the 1970s more successful toy companies, offering a mix of nicely made licensed products and some lower cost "house brand" items.
1975 saw the company in full swing with hot TV licenses such as "The Rookies" and "Emergency!" as well as Petite, their attempt to capture the fashion doll market and "Mr. Action", their version of G.I. Joe.
Click Here for the 1975 LJN Catalog
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