1976 Child World Toy Flyer :Space:1999: Mego Superheroes

Man, do we have something wonderful this Friday, an original Child World Toy Flyer straight from November 1976.

If you're a fan of this site, this is going to be a real treat as it features all the hits, Mego Star Trek, Mattel Space:1999, Kenner Stretch Armstrong, Mego Cher, LJN SWAT, Hasbro Weebles, Ideal Evel Knievel, Remco Earthquake Tower, the list, she is ended.

Special props to Robert Bruce for being so unbelievably awesome and generous with this piece, I am humbled by his generosity.

CHECK OUT THE 1976 CHILD WORLD TOY FLYER HERE!

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Toy Sale at Wards

This wonderful piece from December 1977 arrived this week and while I plan to show case the whole thing in loving detail next Christmas, it's just to good not to share at least a little bit right now. Above is the Mattel Space:1999 Eagle which I think is on my 2014 wish list.

I think Cher's tenure at Mego burned brightly but not for a long time, she's already a good deal in 1977.

This ad for Madison Industries Shadow Toys is the first I've ever seen.

Mego's Starsky and Hutch were a hot license at the time but Wards wasn't offering a special on Captain Dobey? Who was going to yell at them?

We got lots of cops in 1977, here are LJN's Rookies and S.W.A.T on sale. One year later it'd all be about droids.

Barbie was the absolute queen of the fashion dolls in '77, many tried to take her crown but she bested the Chers and Dustys of the world.

Ideal's Jaws Game is one of the most iconic game concepts of the 1970s.

Welcome back Kotter pinball, I still kinda want one of these....



The Shadow Merchandise Gallery

Gypsies, Tramps and Mego

You know here and in my other life at the MegoMuseum, I've often ignored the Cher toy line which is odd because a) She was huge in the 1970s and b)Cher was a huge freaking deal for Mego. It's a glaring oversight seeing as I've never known a world without Cher and I promise to give her (and girl's toys in general) a little more exposure in the future.