Mattel's Heroes in Action is easily in the top 3 PlaidStallions "Hey I had this toy as a kid" emails we get. The line's military flavour is unique during a time when war toys weren't quite in vogue.
I remember them mainly from the gorgeous comic book ads but I never saw them as a kid, quite a beautifully designed series.
You can the 1975 Mattel Heroes in Action Catalog and the 1976 Mattel Heroes in Action Catalog here.
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4 comments:
How come these guys got real guns and Super Joe got a light bulb>
Interesting that there's no bad guys. If I'd owned some they would have probably ended up fighting dinosaurs in some weird 'Lost World' scenario!
I still have a really great collection of these. Including some of the boxed soldiers from Italy. Very cool!
I had completely forgotten about this, but I had the set as well. Wow...
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