Friday, September 26, 2014

The Superhero Sales Force

Another cool sales piece from LCA (licensing Corporation of America) extolling the virtues of DC comics superheroes. LCA was the engine that drove the superhero merchandise explosion of the 1970s, so it's safe to say I'm a big fan. Click on any of the images to see them larger. (Thanks to Corey for the scans)

I can't resist blowing up that mall appearance shot and the Superman boutique picture (which was previously seen here)

A blow reveals that Batman and Robin aren't played by just anybody but by Batman and Robin. Nice gig considering it's nearly a decade since the series was cancelled.

This is the Superman boutique at Macy's, we've previously featured it in the booklet below:

More LCA and DC comics goodness here.

1 comment:

Anonymous said...

i wonder if they were out promoting Legends of the Superheroes, since that was a decade later too.


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