It makes sense, Superheroes are great role models what child didn't want to have a "Kirby Esque" physique when they grew up?
Marketing fitness equipment with Superheroes faces slapped on it is not only a good idea, it's good for ya!
My dad bought me all of that body builder stuff in the boring, non superhero versions as a kid. Not that Batman would have incentivised me to use them more.
Oh these skates never fail to bring a smile to my face.....
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