Friday, February 15, 2019

Mattel's Heroes in Action


Mattel's Heroes in Action is easily in the top 3 PlaidStallions "Hey I had this toy as a kid" emails we get. The line's military flavour is unique during a time when war toys weren't quite in vogue.

I remember them mainly from the gorgeous comic book ads but I never saw them as a kid, quite a beautifully designed series.

You can the 1975 Mattel Heroes in Action Catalog and the 1976 Mattel Heroes in Action Catalog here.








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4 comments:

  1. YesterdayIsNow2/15/2019 12:10 AM

    How come these guys got real guns and Super Joe got a light bulb>

    ReplyDelete
  2. Gamera9772/15/2019 11:57 AM

    Interesting that there's no bad guys. If I'd owned some they would have probably ended up fighting dinosaurs in some weird 'Lost World' scenario!

    ReplyDelete
  3. Unknown2/15/2019 12:06 PM

    I still have a really great collection of these. Including some of the boxed soldiers from Italy. Very cool!

    ReplyDelete
  4. Greyhawk Grognard2/21/2019 8:30 PM

    I had completely forgotten about this, but I had the set as well. Wow...

    ReplyDelete

Due to recent events, I'm limiting comments to google account holders only. Sorry if you're a decent person affected by this but the spam has gotten weird.