Founded in 1970 by Jack Friedman, LJN was one of the 1970s more successful toy companies, offering a mix of nicely made licensed products and some lower cost "house brand" items.
1975 saw the company in full swing with hot TV licenses such as "The Rookies" and "Emergency!" as well as Petite, their attempt to capture the fashion doll market and "Mr. Action", their version of G.I. Joe.
The "Emergency!" figures are cool. I've never seen them before. It's interesting that they only made Johnny and Roy. You think they would have at least had a Dr. Brackett figure in the line. I can kind of understand no Dr. Early or Dixie (a girl figure in a boy's toy line?? Heaven forbid!) but one doctor would have been nice. Who is going to fix the people up once Roy and Johnny rescue them?? :-)
ReplyDeleteI didn't know about the "Emergency!" figures, either. Very cool! BTW, is Randolph Mantooth (Paramedic John Gage) related to Brick??
ReplyDeleteYep, I named Brick after Randy Mantooth.
ReplyDeleteSweet. Now the new Brick Mantooth figure can hang out with his creaky "fully jointed" LJN namesake. Look out Nurse Dixie ...
ReplyDeleteSo funny ! On the 'Petite' page, it looks like someone hand-changed "twist 'n' turn waist" to "twist ing turn waist". Probably because Mattel actually trademarked the 'twist 'n' turn' phrase.
ReplyDeleteProbably even back then, you didn't mess around with Mattel or Disney !
Thanks for the great site and everything !
Petite (TM) looks like she had some serious foreheadage there.
ReplyDeleteI will never forgive LJN for that terrible X-Men NES game :)
Why is Mister Action (which was my nickname in high school, btw) stabbing that shark? Can't we all just get along?!?
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