Mego gunned hard for the girls aisle and put a real dent in Barbie's sales with their celebrity based fashion dolls. Cher was a huge hit and Farrah was also a best seller (Hasbro was no doubt ticked because of competition with their Charlies Angels line).
While Mego had a lot of success with these two, other celebrity licenses such as Captain & Tenneil and Suzzane Somers, were flops.
Mego also made a Sonny and some rather weird outfits for him, more on that in the future......
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